publications Archives - Wylie Communications, Inc. https://www.wyliecomm.com/tag/publications/ Writing workshops, communication consulting and writing services Mon, 26 Jul 2021 18:29:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://www.wyliecomm.com/wp-content/uploads/2018/10/cropped-wci-favico-1-32x32.gif publications Archives - Wylie Communications, Inc. https://www.wyliecomm.com/tag/publications/ 32 32 65624304 Weed out your web page above the fold online https://www.wyliecomm.com/2021/07/weed-out-your-web-page-above-the-fold-online/ https://www.wyliecomm.com/2021/07/weed-out-your-web-page-above-the-fold-online/#respond Sun, 25 Jul 2021 16:54:13 +0000 https://www.wyliecomm.com/?p=17348 Don’t bury your message under sharing buttons, bylines and chrome

Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group

So once you’ve placed the most important elements above the fold, the next step is to weed out anything that’s pushing those key elements down the page.… Read the full article

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]]> Don’t bury your message under sharing buttons, bylines and chrome

Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group

Above the fold online
When it comes to getting the word out on your web page, what you take off the first screen is as important as what you put in. Image by JpegPhotographer

So once you’ve placed the most important elements above the fold, the next step is to weed out anything that’s pushing those key elements down the page.

Take Hubspot’s marketing blog. Above the fold, we have:

  • The HubSpot flag and menu
  • Marketing a sales tabs
  • Publication date
  • A three-line headline
  • A two-line byline, including the writer’s Twitter handle
  • Sharing buttons
  • A busy image without a caption
Don’t blow your top Get to the point faster on the first smartphone screen of your web page, e-zine or blog post. HubSpot, left, focuses on sharing buttons and chrome; The New York Times app, right, gets to the point faster with content.

What we don’t see? A single word of the article itself.

The New York Times app, on the other hand, squeezes a three-line headline, a telling photo, a caption that adds information and four lines of the lead onto the first screen.

So what can you move from the top screen?

  • Bylines. Only the writer and the writer’s mother care who wrote the piece.
  • Publication dates. “The story date is not worth the substantial screen real estate it occupies,” writes usability expert Jakob Nielsen.
  • Categories, tags and sharing buttons. They don’t add helpful information.
  • Chrome, or buttons, navigation, menus and other design elements. “Prioritize content over chrome” on mobile, Nielsen counsels.

Because when it comes to making the web page tops, what you take off the first screen is as important as what you put in.

Bottom line: Display more content at the top.

  • Reach Readers Online — our web-writing workshop

    How can you reach readers where their eyes are?

    Web visitors spend 57% above the fold, or on the first screen of a webpage, according to the Nielsen Norman Group. They spend 74% on the first two screens.

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    There, you’ll learn how to stop dropping the best-read element on your webpage … how to avoid getting your head cut off on smartphones … how to get found with Ann’s simple tricks and tools for SEO … and how to overcome the obstacles to reading on the screen to get the word out on mobile devices.

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