3 ways to find balance, or parallelism

Ann Wylie — Thu, 04 Mar 2021 17:36:05 +0000

Take a tip from Charles Dickens

Charles Dickens famously used balance to introduce A Tale of Two Cities:

It was the best of times; it was the worst of times Repeat and reverse, add and or so and other ways to bring balance to your message. Image by Oleksandr Lytvynenko

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It was the best of times; it was the worst of times Repeat and reverse, add and or so and other ways to bring balance to your message. Image by Oleksandr Lytvynenko

It was the best of times, it was the worst of times,
it was the age of wisdom, it was the age of foolishness,
it was the epoch of belief, it was the epoch of incredulity,
it was the season of Light, it was the season of Darkness,
it was the spring of hope, it was the winter of despair …

To create balance, you might steal a tip from Dickens and:

1. Repeat and reverse.

Start with your original idea	Repeat and reverse
It was the best of times.	It was the worst of times.
It was the age of wisdom.	It was the age of foolishness.
It was the epoch of belief.	It was the epoch of incredulity.
It was the season of Light.	It was the season of Darkness.
It was the spring of hope.	It was the winter of despair.

2. Add don’t or not before the second phrase.

Start with your original idea	Add ‘don’t’ or ‘not’ and repeat
If you aren’t willing to own a stock for 10 years …	… don’t even think about owning it for 10 minutes.
We are here to make money with you …	… not off of you.
I bear a message of challenge …	… not self-congratulation.
I want your attention …	… not your applause.

3. Add “and” or “so” before the second phrase.

Start with your original idea	Add ‘so,’ ‘and’ or ‘as well’ and repeat
If you suffer …	… we will suffer
If we prosper …	… so will you.
This printer will resonate with the CFO …	… as much as it does with the CEO.

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