Comments on: Stop wasting web visitors’ time with puffery, hype https://www.wyliecomm.com/2023/05/puffery/ Writing workshops, communication consulting and writing services Tue, 30 May 2023 15:39:10 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: 'Short is too long' - Wylie Communications, Inc. https://www.wyliecomm.com/2023/05/puffery/#comment-502166 Mon, 17 Apr 2017 04:50:41 +0000 http://www.wyliecomm.com/?p=15192#comment-502166 […] Excise the blah-blah text. Readers have no patience for filler on the phone. […]

]]> By: annwylie https://www.wyliecomm.com/2023/05/puffery/#comment-500380 Wed, 29 Mar 2017 12:51:02 +0000 http://www.wyliecomm.com/?p=15192#comment-500380 In reply to Tony Carlson.

The inverted pyramid is one way to get to the point faster. But it’s been proven in the lab to not work well with readers, as you’ve read often here. So we look for other ways, such as a deck, or a one-sentence summary under a headline.

This piece argues against leading with blah-blah text. The feature-style story structure demands that you start concretely, so no blah-blah leads there (if you’re doing it right).

And, if your feature lead meanders around, you’re not doing that right, either.

]]> By: Tony Carlson https://www.wyliecomm.com/2023/05/puffery/#comment-500253 Tue, 28 Mar 2017 14:29:38 +0000 http://www.wyliecomm.com/?p=15192#comment-500253 Cannot argue with the logic of this article but it does, in my mind, refute the current backlash against the inverted pyramid that is common on this webstie. There is a place for feature leads that meander around, but for the vast majority of business writing, surely “get to the point” should be the imperative. And nothing gets to the point like the inverted pyramind.

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