https://www.wyliecomm.com/2021/06/write-leads-for-your-public-relations-target-audience/ Writing workshops, communication consulting and writing services Mon, 14 Jun 2021 16:52:03 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://www.wyliecomm.com/2021/06/write-leads-for-your-public-relations-target-audience/#comment-523466 Sat, 30 Jun 2018 16:31:49 +0000 https://www.wyliecomm.com/?p=17856#comment-523466 Its all about “implications for people.” Those “people” would be the readers/viewers of the media outlets or places you want your story to appear, not the management or stockholders of the company or organization issuing the announcement. This is all typically taught in undergrad J-School. But it needs to be part of any PR and Marcom training as well.

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